Marketing Operations Specialist

  • Bangkok, Bangkok, Thailand
  • Marketing
  • Full-Time
  • On-Site
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Job Description:

About Manatal

Manatal is an HRTech software service (B2B SaaS) company headquartered in Bangkok, Thailand. Manatal is one of the fastest-growing start-ups in the region and is backed by Surge and Sequoia Capital.

Manatal has a global presence and is trusted by thousands of businesses in over 135 countries. Our goal is to transform the entire hiring process by making it simple, efficient, and enjoyable for recruiters, hiring managers, and candidates alike.

Our mission is to offer the best-in-class AI-powered technologies to empower small, medium, and large businesses in their staffing & recruitment transformation.

Mission of the Role:

As a Marketing Operations Specialist, you will operate at the intersection of our marketing department. Reporting directly to the SVP Marketing, you will be at the core of the team's operational excellence, splitting your time between designing and setting up SOPs, analyzing datasets to produce business reports, and running hands-on operations across our marketing stack to enable our marketing team to scale efficiently. This is a high-impact role for someone who thrives at both designing structured processes and driving in-depth analysis in a fast-growing B2B SaaS environment.

Responsibilities:

  • Lead and evolve the operational infrastructure for the Marketing department, including project planning, backlog, prioritization, cross-functional coordination, approvals, and execution rhythms.

  • Systematize all marketing operations by centralizing intakes, outputs, auditing workflows, identifying bottlenecks, suggesting potential improvements, and implementing automation rules in our project management systems (ClickUp / Notion) to improve process orchestration and cross-functional collaboration.

  • Build and maintain a central library of process guidelines, SOPs, and documentation covering workflows for all marketing functions.

  • Build and maintain business reporting and dashboards for the marketing function, analyzing performance data across channels and campaigns to surface insights, track KPIs, and support decision-making by marketing leadership.

  • Act as a hands-on operator across the marketing stack, executing ad-hoc projects on assignment, from managing email audiences and CRO experiments to tracking implementation and campaign operations, wherever business needs arise.

  • Maintain data integrity and tracking accuracy across our marketing stack, partner with vendors when needed to resolve issues, support platform evolutions, and ensure compliance.

Ideal requirements:

  • Minimum 4 years in a Project Manager, Data Analyst, or Revenue Operations Specialist role with a proven blend of B2B marketing and data analysis, preferably in a B2B SaaS / Product Led-Growth environment.

  • Hands-on familiarity with the modern B2B marketing stack and comfort executing across tools, including email automation platforms, CMS, CRM, and analytics. Able to pick up new tools quickly and operate confidently across marketing functions.

  • Expert-level proficiency in ClickUp and/or Notion (or similar), proven ability to architect, implement, and manage SOPs.

  • Experience in scaling and optimizing existing operation systems, with a track record of auditing, re-engineering, and documenting complex workflows.

  • Comfortable with ambiguity, able to decompose complex concepts into sub-tasks and processes with a great attention to detail.

  • Experience with automation/low-code tools and modern marketing tech stack (e.g., Webflow, HubSpot, Intercom). Experience with LLMs / AI Ops is a plus.

  • A strong cross-functional collaborator with a proven ability to partner with leadership (Director / VP / C-level) to successfully manage projects and implement new operational processes.

Watch our Demo

https://www.youtube.com/watch?v=-GG1GqXkAKQ

https://www.youtube.com/watch?v=VjinpYMUMoc

Manatal Hiring

At Manatal, we are dedicated to building an intuitive AI-powered application tracking system to streamline and transform the entire hiring and recruitment process.

We are devoted to attracting the best talent worldwide to join our team and take pride in being an equal-opportunity workplace. We are committed to equal employment opportunities regardless of religion, race, ethnicity, ancestry, national origin, gender, gender identity, sex, sexual orientation, marital or parental status, disability, age, citizenship, or other class protected by applicable law.